We joined forces and established Text Tailors because we wanted to bring translators out of hiding and introduce ourselves to you, our prospective clients. We also wanted to eliminate the middleman: collaborating directly with clients allows us both to streamline the translation process and offer functional translations tailored to meet client needs.
The two of us met at a job interview in 2001 and worked as close colleagues in a translation agency for over a decade. During that time, we saw a transformation occur within the translation industry: technology gained more and more ground; agencies focused more on project management than translation; and machine translation became the new buzzword. As the world grew increasingly digital, new channels opened, introducing completely new ways of interacting with people and increasing opportunities for collaboration among professionals from different fields.
With us, this development sparked an idea of how we might do things differently – to our advantage, but also to that of our clients. We left this idea to simmer for another couple of years before the time was ripe for both of us to become solopreneurs. Once we were running our own businesses, we moved into a shared office and found that we were still an invincible team.
It was time to start something new.
And so Mili studied copywriting and Karoliina studied product and service design. With Karoliina’s insights from service design, we began to reform industry conventions and ask clients how they would like to buy their translations. We learned that clients appreciate fluent translations they can use directly, with no need for major modifications. We also learned that clients generally appreciate a straightforward, no-fuss attitude to service. Many of those we surveyed also wanted to use a dedicated translator who specialized in your field, knew your house style and terminology, and was easy to reach.
To meet your needs, we created Text Tailors, a team of two professionals with over 30 years of combined experience in crafting creative marketing translations. We spend time learning about your business so we can promote your brand and sell your products in a way that works with a Finnish audience. This is why we don’t just sell translations: we sell our expertise in multilingual communication.
Do you want to promote your company’s brand, products and services? I’ll translate and create Finnish-language marketing material that will help you sell more and reach your objectives. Especially close to my heart are the marketing of consumer goods and services and brand communication, be it through a single tweet, a product description or an extensive multi-channel experience. As a trained copywriter, I have what it takes to produce marketing communications that deliver great results.
050 537 5446
I specialize in marketing and business communications that require a creative touch. For me, translation is all about creating fluent and convincing texts that delight the reader. With a background in marketing, I like to keep up with the latest developments in marketing and social media. I’m also a trained product and service designer with a true interest in hearing your opinions and making your business thrive. I’ll help your company avoid “Finglish” and officialese and create convincing communications in clear Finnish.
050 576 9794
Text Tailors offers translations from English, Swedish, Norwegian and Danish into Finnish. We specialize in marketing and business communications: texts in which fluency, clarity and persuasiveness are important. Such texts include websites, social media posts (Facebook, Instagram, Twitter, etc.), product descriptions, advertisements, staff and customer magazines, press releases and surveys. Our typical client is a small or medium-sized company that sells consumer goods and services and appreciates having a dedicated external translation team.
When you can contact your translator directly, it is easy to immediately agree on a schedule and the details of the job. Moreover, when you brief us directly and can answer our questions, you will receive a polished translation that reflects your brand and requires little or no rewriting. As your regular translation team, we will be familiar with your field, house style and preferred terms. And the better we get to know you, the more flexibly we can accommodate you if deadlines are tight.
We think it is often easiest to sit down together or chat over a conference call rather than send dozens of emails back and forth. We are therefore happy to meet you face to face, attend your communications team meeting or go over the ins and outs of your product together to ensure a result that best reflects your brand.
With Text Tailors, you only pay for what matters: a professional translation crafted in fluent and idiomatic Finnish. This saves you from paying the sales team, the project manager, the marketing department, the IT consultants, the cleaner and all other intermediaries. Your only investment is your translation team’s time – time we’ll use to hone your company’s marketing materials into copy that works.
Because Text Tailors is a team of two independent professionals, we bring an active entrepreneurial touch to everything we do. As business owners ourselves, we understand your company’s operational environment and realities.
When you rely on the same two-person team of translator and proofreader, your company’s linguistic capital stays in safe hands. Although translation agencies often use various terminology and translation tools to enable a dozen translators to work on one project simultaneously, nothing beats the tacit knowledge and intuition of a seasoned professional. This is what it takes to create a persuasive text that promotes your product and reflects your brand.
Our typical client is a small or medium-sized company that sells consumer goods and services and appreciates having a dedicated external translation team. If the following applies to you, we will be a great match:
– You need translations often but may not need your own in-house translator.
– You understand the value of consistent and convincing marketing communications in today’s digitalized world.
– You want your translations to match your premium products or services.
If you are looking for high-end service and have strict quality requirements, Text Tailors is an excellent choice for you. We don’t just translate: we consider translation part of your broader communications strategy and take a consulting approach to our work.
Our translation services are priced by the hour. We’ll naturally always offer you a cost estimate that we promise to stick to – no need to worry about surprises. Our price includes translation, proofreading and one tweaking round.
Not sure we are right for you? We are happy to offer you a trial free of charge at the beginning of a new partnership. We also like to meet all our new clients at the early stages of the collaboration. Get in touch or request a quote here!
“It is a pleasure to work with Mili and Karoliina. We turn to them when we cannot produce Finnish-language materials ourselves: during holidays, vacations, rush times or other exceptional situations in which not having certain texts would slow down our normal operations and sales and marketing efforts.
I can rely on Mili and Karoliina to respond to my emails quickly, get started right away and always submit work on time. This is very important when our AD is waiting to create the layout and send the final product off to print. When the production pace is hectic, direct contact with a professional and flexible team of translator plus proofreader speeds up the process.
Karoliina and Mili working as a team makes my work easier. If one of them should fall ill, I know the other one will step in without me having to worry about the job getting done in time or finding another translator.
It is vital to us that our marketing materials are in fluent Finnish, and I can always rely on Mili and Karoliina’s language skills and marketing-oriented approach to deliver that.”
Eeva-Maria Tuovinen, translator/interpreter, Lesley Cosmetics AB
Get in touch if you want to meet or Skype with us!
You can contact either of us – we are happy to help!
050 576 9794
Saarnimäenkuja 4 A
Tekstiräätälit (Text Tailors) is an auxiliary business name of Mili Viita Communications Ltd.